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Bill is a commercial lawyer with many years' experience of advising on both contentious and non-contentious intellectual property and information technology matters. He is also a Chartered Trade Mark Attorney.

Bill has gained a reputation amongst innovative businesses for providing practical, commercial and user-friendly advice, beyond the usual legal assistance.

He regularly presents talks to entrepreneurs and business people on protecting and exploiting brands, technology and other innovations.

Bill advises a very wide range of clients, including PLCs, SMEs, start-ups and inventors, on all aspects of commercial law.

He has particular expertise in relation to the development and exploitation of new technologies, trade mark law and information technology.


Bill has worked with many businesses to help them develop, protect and successfully exploit new technologies.

This has included providing strategic advice on protecting and exploiting new products; drafting and negotiating research and development agreements and intellectual property licensing agreements and advising technology-focused businesses on joint ventures and corporate transactions.

Bill combines in-depth knowledge of the law on patents, trade marks, designs, copyright and confidential information with the ability to explain complex concepts accessibly.

He has a wealth of experience advising brand owners on trade mark law and regularly files and prosecutes trade mark applications in the UK, Europe and internationally for clients.

Working with a number of well known brands, he frequently advises on disputes concerning the ownership, validity and infringement of trade marks.

Bill advises software developers, software resellers and purchasers of IT systems and services on licensing and implementation projects. This has included a number of high value projects involving business-critical IT systems.

Bill has completed a number of secondments with clients including a major retailer and a large software supplier. This has given him a keen understanding of the commercial pressures his clients face every day.


What people say

  • Bill Goodwin is excellent. A pleasure to work with and very helpful.

    Legal 500
  • Bill Goodwin is great at giving a balanced view, but then making a judgement call and actually directing us down a certain path. We appreciate his openness, professionalism, friendly manner and also his flexible working times, which are very helpful.

    Legal 500
  • I work with Bill Goodwin. Bill has helped me with a number of trade mark and patent issues. I am always impressed by Bill’s rapid response and practical solutions. He has excellent legal knowledge and is good value.

    Legal 500, Client quote
  • We value the relationships greatly. Bill Goodwin has taken an active interest in our business from a very early stage and has been a real part of helping us shape our IP portfolio from the outset. We consult with him on any new branding or potential IP acquisitions, because the nature of the relationship is collaborative. His honest and actionable feedback is incredibly useful and helps us avoid potential pitfalls.

    Legal 500, Client quote

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