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Video: Data protection and marketing – treading the fine line

Ensuring marketing communications comply with data protection regulations is a minefield.

There are seemingly contradictory laws and guidelines which make knowing what you can and can’t do to use personal data to market your products and services very complex. What is legitimate interest marketing? Can I still use the soft opt-in? What do I need to do to get valid consent? What’s the difference between a service message and a marketing message and why is it an issue? What do I need to do to stay on the right side of the ICO?

Using some recent cases involving Sports Direct, Papa Johns and American Express, Phil Tompkins takes a look at marketing under the current data protection regime, covering a whole range of topics including use of the PECR soft opt-in, and when a service message crosses the boundary and becomes a marketing message.

This is the second in our autumn commercial law webinar programme, looking at a whole host of topics. For information on other events in the series, click here.

Watch here

Please note that this briefing is designed to be informative, not advisory and represents our understanding of English law and practice as at the date indicated. We would always recommend that you should seek specific guidance on any particular legal issue.

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Contact a specialist

Damien Charlton

Partner | Head of Commercial

+44 (0) 330 137 3410

+44 (0)7702 537432

Email Damien Charlton

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Phil Tompkins

Partner | Commercial

+44 (0) 330 137 3415

+44 (0)7980 769 630

Email Phil Tompkins

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