Skip to content

Let’s get ready to Jumble

A number of our people popped out to Newcastle’s Quayside to meet our very own elephantastical creation, Jumble. The multi-coloured creature forms part of Elmer’s Great North Parade, a fun and interactive trail taking place across Tyne and Wear in aid of St. Oswald’s Hospice.

Designed by artist Valerie Smith-Lane, Jumble is situated close to our Newcastle headquarters near Quayside Seaside. The sculpture is one of 50 individually designed elephants based on the much loved children’s character, Elmer the patchwork elephant. 115 small sculptures can also be found on the route.

Newcastle born artist Valerie, who currently works as a tattoo artist, said; “Elmer is such a fun-loving, accessible character, it was great to bring him to life in the context of the Newcastle Quayside. We’re all made up as individuals from an assortment of influences; our family history and heritage, environment and culture and I wanted to reflect this in my interpretation of Elmer. I hope everyone enjoys the eye-catching results.”

And visitors sharing their Jumble selfies also have the chance to win a one year National Trust family membership using our special Snapchat filter. To use it, simply open Snapchat near Jumble and the filter will appear. Enter the four digit code displayed on screen to unlock him, take your selfie, upload to the gallery and be entered into our fantastic prize draw.

Senior Partner and head of our corporate social responsibility committee, Jamie Martin, said; “We’re delighted with Valerie’s interpretation of Elmer and I hope he brings lots of joy to people visiting the trail. As a company headquartered in Newcastle, supporting local causes is something that has always been very important to us and St. Oswald’s Hospice provides help for so many individuals and their families in their time of need. It’s an important cause we’re pleased to be supporting.”

Jamie Martin, Valerie Smith-Lane and Julie Harrison

Members of the public can enjoy visiting all the elephants as part of a specially designed trail across the region until 1 November. An App, accompanying the trail map, will direct people around the route, allowing them to see parts of the region they never knew existed, whilst ticking off the stunning sculptures as they go.

The sculptures will be auctioned at the end of the trail to add funds to the St. Oswald’s Hospice pot. A farewell event will take place at Newcastle Racecourse on the weekend of 9th and 10th of November.

Follow Jumble’s adventures on Twitter @jumble_theelephant. And don’t forget to share your images online and use our specially commissioned Jumble Snapchat filter for your chance to win. Find out more about the trail here.

Please note that this briefing is designed to be informative, not advisory and represents our understanding of English law and practice as at the date indicated. We would always recommend that you should seek specific guidance on any particular legal issue.

This page may contain links that direct you to third party websites. We have no control over and are not responsible for the content, use by you or availability of those third party websites, for any products or services you buy through those sites or for the treatment of any personal information you provide to the third party.

Follow us on LinkedIn

Keep up to date with all the latest updates and insights from our expert team

Take me there

What we're thinking