In the latest of our new 2021 series, Inspiring Growth, Ward Hadaway, in partnership with The Journal, talks to business leaders from across the North East about their plans for accelerating success as the economy opens up again.
The worlds of sport and media are closer than ever before thanks to the global appetite for coverage of all kinds of sporting events, tournaments and competitions.
With that in mind, the need to protect your media rights and maximise their commercial potential is a key consideration of the modern sports figure.
We have extensive experience of the commercial agreements required to exploit these rights, whilst at the same time retaining and protecting their value.
Sponsorship agreements and broadcast agreements are prime examples of making sure that only the necessary rights are licensed and the appropriate rights reserved.
The explosion of social media has multiplied the number of potential outlets for coverage of events.
Our team has experience of taking action to protect the commercial value of content streamed over the internet.
As a result, we can help you to protect your commercial rights in a wide variety of situations, both online and offline.
Our highly rated specialist Intellectual Property department can also provide you with first-rate advice on issues including:
- Design Rights
- Passing off
- Trademark protection and infringement
- IP rights licensing
We can advise you on the best way to protect and manage your IP rights portfolio, plus we offer consultation on protecting rights you may not even know you have.
For more information on how we can keep you in the picture when it comes to media rights, please get in touch.