Ward Hadaway helps on iPhone application | 16 February 10

TECHNOLOGY experts at law firm Ward Hadaway have helped a Tyneside company develop an innovative software application for the Apple iPhone.

Judy Baker, partner in the IT team at Ward Hadaway, advised Newcastle-based See-Fish Technology on the legal aspects of the conversion of its See-View software to an iPhone app.

The conversion was carried out for See-Fish by Fluid Pixel Studios in Teesside, well-known for the half-million downloads of its KamiCrazy app.

The app, which enables iPhone users to search through digital photos and quickly find the image they want, has now been accepted by computer giant Apple to be downloaded from its hugely popular iTunes website.

Judy said: “See-Fish is a very innovative company and the See-View application offers something really different to a lot of the iPhone applications out there.

“Dealing with major multi-nationals like Apple can be daunting for some companies, particularly smaller developers, but See-Fish’s achievement shows it is still perfectly possible for people with good ideas to launch an iPhone application.

“As increasing numbers of iPhones are sold, I would expect more developers will be looking to run applications on the platform and with the release of the iPad, which can run the same applications, that is likely to grow even further.”

The See-View application maps out collections of images in 3D cubes which users can move around and zoom in and out of using the iPhone’s touch screen interface.

Up to 500 photos from a personal account on the Flickr photo sharing website can be uploaded and automatically clustered into groups of 30 for use on the iPhone.

The photos are grouped by similarity using mapping technology, making it easier for users to find what they want to see.

Richard Perdik, managing director of See-Fish, said: “We are very grateful to Judy Baker and the team at Ward Hadaway for their work on the legals.

“It was important for us to get the right agreement in place for See-View. Judy ensured that happened and was very helpful in terms of explaining what we needed.”

Development of the See-View application benefited from funding of £25,000 from the Design and Creative Fund as well as support from the North East England Investment Centre and advice and guidance from Business Link.

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