Tall Ships work plain sailing for law firm | 19 August 09
LAW firm Ward Hadaway is helping to make sure that preparations for The Tall Ships Races in Hartlepool next year are plain sailing.
Experts from the firm’s intellectual property team were brought in by Hartlepool Council to advise on securing a trademark for the town’s Tall Ships 2010 logo.
Led by head of intellectual property Alex Shiel, the firm successfully registered the design, which features Hartlepool’s waterfront and HMS Trincomalee, the restored 1817 frigate that takes pride of place at Hartlepool’s marina.
The logo will be used to help promote Hartlepool’s role as the finishing point of The Tall Ships Races in August next year and will be incorporated into the logo of the race’s organiser Sail Training International for the 2010 event (see image left).
Hartlepool Mayor Stuart Drummond said: “It is so important that we protect the rights to use the Tall Ships branding and we are really pleased with the work that Ward Hadaway has done for us.
“This should ensure that the proper protection is in place for bona fide sponsors and that action can be taken against unscrupulous traders.”
Alex Shiel, partner and head of intellectual property at Ward Hadaway, said: “The Tall Ships Races 2010 will be one of the biggest events taking place in the North-East next year so it is great to be able to play a part in what promises to be a real landmark occasion for Hartlepool.
“Securing the trademark for the logo means the council can control how the design is used across everything from promotional literature to souvenirs and merchandise.
“It also means the authority has a measure of legal protection against anyone tempted to try and cash in on the event by using the design in unofficial merchandise.”
Up to one million people are expected to come to Hartlepool to see the Tall Ships when they dock at the town from August 7 to 10 next year.
Up to 100 different vessels are due to be there, from 30ft yachts to huge 300ft-long square rigged ships.
The Tall Ships Races last came to the North-East in 2005 when Newcastle and Gateshead hosted the event.
Around £50m worth of income was generated on that occasion in the area and it is hoped a similar cash injection will result in Hartlepool and the Tees Valley in 2010.
The other ports taking part in the 2010 event are Antwerp in Belgium, Aalborg in Denmark and Kristiansand in Norway.
More information on The Tall Ships Races 2010 in Hartlepool can be found online at www.hartlepooltallships2010.com