Law firm helps Soundbitelearning make its mark | 17 March 09

LEADING North law firm Ward Hadaway has helped a hi-tech education company make its mark in the world.

Intellectual property experts at Ward Hadaway advised Newcastle-based Soundbitelearning UK Ltd on its successful application to secure a trade mark for its GCSEPod learning materials.

GCSEPod allows students to use iPods or mobile phones to help them learn and revise for their GCSE exams.

It consists of bite-size learning and revision audio modules that can be downloaded from the internet to a computer, iPod or mobile phone, enabling students to learn and revise where they want and when they want.

The content is written by GCSE teachers and includes a bite-size breakdown of study topics which can be bought individually or by topic.

Soundbitelearning now owns the registered trademark for their distinctive ‘GCSEPod’ logo, allowing the company to protect what is fast becoming a valuable brand in the education marketplace.

Soundbitelearning has already sold 1000’s of hours of GCSE Revision downloads.

Ian Thompson, director of Soundbitelearning UK, said: “This is an important move for the company and will help to establish GCSEPod as a must-have brand.

“GCSEs are taken by in excess of 700,000 students every year and the market for learning aids is substantial and growing all the time so to have our GCSEPod brand as a registered trademark adds real value to the company.”

Bill Goodwin, associate in Ward Hadaway’s intellectual property team, led the firm’s work on the trade mark.

Bill said: “Soundbitelearning are understandably keen to make the most of the innovative technology they have worked so hard to develop and securing a trademark for their GCSEPod brand is a great way of doing this.

“It means that they are the only company in the country who can use their GCSEPod branding (or any similar branding) on their products something which, with the widespread recognition of GCSE exams across the country, is potentially highly valuable.”

Registering the GCSEPod trademark is the latest piece of work on which Ward Hadaway has advised Soundbitelearning UK.

Last year, Ward Hadaway advised the education company on a £350,000 investment package from the Newcastle-based Design and Creative Fund managed by North East Finance, the North East Equity Matching Fund and a number of private investors to launch GCSEPod.

Ian Thompson of Soundbitelearning said: “We have been delighted with all the work which Ward Hadaway has carried out for us.

“We chose the firm following proposals from two other law firms because we felt they could do the job well and that we could work with them for the long-term and this has definitely proved to be correct.

“Ward Hadaway’s advice has always been prompt, clear and delivered with the minimum of fuss and it has been invaluable to the company throughout our development.”

Along with the involvement of teachers and editors, GCSEPod content is also narrated by professional voice-over artists to help students remember what they are being taught.

Titles which can be downloaded from include History, Geography, Religious Studies and English Language, with Maths, English Literature and Science, in the pipeline.

* Find out more about our intellectual property services.